Salary: £50000 - £60000/annum
Category: Marketing
Job Type: Permanent
Job Location: West Midlands, Warwickshire
Posted on: 13/11/2008

Online Marketing Manager



Our client is looking to employ an experienced online marketing manager who ideally has worked within the gaming industry and have a keen interst in videogames and interactive entertainment.



The Online Marketing is responsible for supporting the Brand teams in defining and executing cutting edge and cost effective online and mobile marketing solutions as both global turnkey initiatives and local UK programmes derived from the global brand strategy.



Main duties and responsibilities:

Global Online Marketing

Online advertising strategy

Mobile marketing strategy

eCRM programmes

Email database marketing

Social Networking

Multiplayer beta marketing



Qualifications/Training:

• BA HONS degree 2:1, higher qualification or relevant experience.



Experience:

• 5 years + experience in advertising or online marketing or either in local or global role

• Experience of managing agencies as a client or agency experience

• Videogames industry experience preferred



Skills/Knowledge:

• Specialist understanding of digital marketing channels including online, web production and mobile

• Knowledge/experience of consumer entertainment, interactive multimedia and video games markets

• Demonstrable creative and strategic thinking

• Understanding of the marketing mix

• Ability to apply critical thinking and analysis to projects / workflow



Aptitudes/Attributes

• Good communication, collaboration and presentation skills required

• Capable of dealing at multiple levels across the our clients business

• Self-motivated individual

• Adaptability and strong organisation skills

• Great attention to detail and ownership of projects

• Ability to work under tight deadlines and prioritise





Job Reference: 129129492
Contact Details: Butlersmith Resourcing